Top Stories

Universities need to adapt culturally to set base abroad

It will need not just academically sound faculty members but also those who are capable of cultural assimilation
Aman Mittal

Leveraging marketing intelligence to stay ahead of the game

It will need strong analytical skills and ability to analyse information and interpret commercial recommendations
Udit Joshi

Pandemic sees accelerated growth and adoption of cloud tech

It was a clutch of cloud operators that ensured smooth functioning of many apps such as Netflix and Zoom
Ravi Kaklasaria
Geo-Eco

Elon Musk’s investors share a rare dose of realism

After the electric-carmaker’s net worth plunged, Tesla is taking various steps to cut costs
Antony Currie | Reuters

NEP paves the way to augmenting India’s e-learning footprint

The NEP can solidify India’s global position in academics, industry, and R&D in the years to come
Sharad Mehra
Worldview

Big Tech probably never dreamed it would get this big

They have grown so large that they are in trouble with governments round the world on issues such as tax and anti-trust
Rajkamal Rao
PolitEco

Cash transfers to the poor are the need of the hour

This can revive the spending cycle through what economists call the ‘multiplier effect’
B Baskar
From the Coach

Act like a leader till you become one

This is accomplished when one achieves mindset change through behaviour change rather than vice-versa
C Mahalingam

Strategic plan to pick the right online course

Flexibility combined with mentoring can give learners an edge in the skill-based hiring process
Hari Krishnan Nair

Decoding changing consumer behaviour during and post-Covid

The key is to gratify the needs of a shopping-starved consumer who also wishes to spend responsibly
Anish K Ravi

Case Studies

Influencers can greatly enhance the brand value of beauty products

‘Dettol co-created with Moms’: Driving customer-centric innovation

Prasanth Nair and the Compassionate Kozhikode project

BizWiz

V.V. RAMANAN
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    1. Which tech giant recently became the second listed company in the world to hit the market cap of $2 trillion?

  • V.V. RAMANAN

    2. Partha Pratim Sengupta is the new MD of which bank?

  • V.V. RAMANAN

    3. ICICI Lombard General Insurance Company is going to have a merger with….

  • V.V. RAMANAN

    4. Which of these AAI airports is NOT going to be leased in a PPP model to Adani Enterprises?

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    5. Name this CEO of a Fortune 500 company

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    6. Which of these is a Penguin books imprint?

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    7. Which cricketer has been appointed as a brand ambassador of ‘Oakley’?

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    8. The Harmal chillies and Moira banana which got the GI tag recently belong to which State?

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    9. Where is the HQ of Paytm?

  • V.V. RAMANAN

    India’s first Kisan Rail service recently ran from Maharashtra to which State?

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Videos

Creating value proposition

The importance of networking

Crafting a pitch for the investors

Mentors: a valuable compass for entrepreneurs
theysay What do Germany, Taiwan and New Zealand have in common? These are all countries that have women heading their governments. And although they are located in three different continents, the three countries seem to have managed the pandemic much better than their neighbours. Much along the same lines, a detailed recent study by researchers in the United States reports that States which have female governors had fewer Covid-19 related deaths, perhaps partly because female governors acted more decisively by issuing earlier stay-at-home orders. The authors of the study conclude that women leaders are more effective than their male counterparts in times of crises. Bhaskar Dutta, Professor, Ashoka University, in an edit page article in The Hindu, titled 'Weighing in on the efficacy of female leadership'

Going Digital

Going Digital

Life after Tiktok: How are influencers adapting to the Chinese app ban?

Content creators will have to keep expanding their social media presence to extend their shelf life

Vikas Chawla

Pandemic opens up new doors for digital marketing

Vikas Chawla

How Covid-19 has accelerated digitisation of healthcare

Vikas Chawla

Worldview

Worldview

Covid-19: A lesson in humility for the human race

It’s time to rethink our relationship with nature and each other, after living in a pandemic-ridden world
Rajkamal Rao

WhatsApp for business can be an indispensable tool

Rajkamal Rao

What makes the Royal Flying Doctor Service in Oz special

Rajkamal Rao

PolitEco

PolitEco

Economy can’t bank on Indian banking sector

Given the demand deficit, the banking sector many not help the economy's revival
B Baskar

Looking back on the journey of Indian economy

B Baskar

From Nehruvian self-reliance to Modi’s Atmanirbhar

Baskar B

LeaderSpeak

LeaderSpeak

Climbing your ‘inner’ mountains and fears

One needs to conquer the demons on the inside before you attempt challenges on the outside
Leo Fernandez

The power of being a good mentor

Leo Fernandez

The importance of being a good mentee

Leo Fernandez

Future of Work

Future of Work

Are you ready to catch the Post-Covid-19 freelance wave?

A young start-up is helping students gather freelancing expertise

Chitra Narayanan

Keeping the lights on when a crisis strikes

Chitra Narayanan

Remote work in a post-corona world

Chitra Narayanan

CleanTech

CleanTech

Leveraging tech to harness polluting CO2 for fuel

Various technologies are being experimented with to put this greenhouse gas to productive use
M Ramesh

Why Nikola is piqued by the fragrance of Musk

M Ramesh

Look beyond lithium for powerful batteries

M Ramesh

Brand Basics

Brand Basics

How Giri Traders helped Hindu festivals get a digital makeover

The retail chain has an impressive track record of turning a spiritual affair into a grand celebration

Malathy Sriram

Bombay Dyeing weaving every thread into a grand tapestry

Malathy Sriram

How the Tata brand came to be salt of the earth

Malathy Sriram

Columns

Brand Basics

The stories of Indian brands

Malathy Sriram

A freelancer who writes poems, short stories and book reviews

From the Coach

Stay motivated and succeed in a corporate career

C Mahalingam

Senior HR leader with over three decades of experience in leadership roles in the industry

CleanTech

Focus on renewable energy, sustainable solutions

M Ramesh

Senior Deputy Editor, BusinessLine who writes on renewables

WorldView

Global events and their impact

Rajkamal Rao

Managing Director, Rao Advisors LLC, an education consulting firm
come again
Rent a kingdom

An event production and marketing company made it possible to rent the whole of the principality of Liechtenstein for around $70,000 a night. The deal includes a welcome by mayors and marching bands, temporary renaming of streets after the guests and a fireworks display at the kingdom Prince's estate after wine tasting! Despite being the one of the least visited countries in the world, the Alpine microstate, the world's sixth smallest nation, is only one of two double landlocked countries, sandwiched between Switzerland and Austria. The country can be covered on foot in six hours from north to south. Its only billionaire (apart from the Prince, Hans-Adam II) is the owner of a dental products company. The kingdom is the world's number one manufacturer of false teeth! If you need dentures, you know where to head. Source: BLink

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