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V.V. RAMANAN
1. Which Indian-origin academician has been named the next Dean of Harvard Business School?
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V.V. RAMANAN
2. Which of these brands is not owned by the Chinese automobile giant Geely?
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V.V. RAMANAN
3. Name this CEO of a global pharmaceutical giant
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V.V. RAMANAN
4. To whom is NASA giving $14.1 million to establish a mobile network on the moon?
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V.V. RAMANAN
5. Which of these is not a location named after the famous footwear brand (or its founder) Bata?
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V.V. RAMANAN
6. The NITI Aayog Frontier Technologies Cloud Innovation Center has been launched in collaboration with?
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V.V. RAMANAN
7. In which State has the country’s first plantation to cultivate Asafoetida (Heeng) come up?
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V.V. RAMANAN
8. What is the standard term insurance plan that will have to be mandatorily offered by all life insurers from January 1, 2021 called?
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V.V. RAMANAN
9. With a travel time of more than 18 hours, who operates the world’s longest flight?
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V.V. RAMANAN
10. Based on total funding (as of October 15), which is India’s second biggest sports fantasy company after Dream11?
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Marketers love to coin new words. And many of these have happily become part of popular lexicon. Think phygital (physical +digital) , masstige (mass +prestige). But when Mondelez came up with the term ‘humaning’ last month, it met with a hoot of derisive laughter. “We are no longer marketing to consumers, but creating connections with humans,” said the owner of brands Cadbury and Oreo as it announced its humaning concept. “With humaning, we will feed the hunger for human connection in everything we do by being fully consumer-centric: Listening, empathising, and adapting to fit consumer needs at any moment with perfectly crafted products that are a source of delight,” shared the snacks maker. It said humaning is when storytelling becomes "storydoing." The world was not enamoured of the concept. Professor of marketing Mark Ritson called it bizarre and straight away entered it in his top ten marketing bullshit list. The poor CMO of the company is now left with the unenviable task of defending the term!