Elizabeth Holmes, a cautionary tale for leaders

When feedback is seen as an attack and danger signals are ignored, distorted ideas of reality flourish.

LeaderSpeak | Leo Fernandez

What an MBA in luxury management involves

A look at the skills and career opportunities for B-schoolers in the field of luxury brand management.

BLearn | Smita Jain

The leader’s checklist

Michael Useem’s guide to making good and timely decisions in unpredictable and stressful environments

From Around the Web | Knowledge@Wharton

‘MBA must put more emphasis on people skills’

My B-school taught me how to work in teams, make effective presentations, and meet deadlines.

Reality Check | Team BLoC

How a tech start-up helped liberate wheelchair users

IIT Madras-incubated start-up NeoMotion develops personalised wheelchairs with motorised attachments.

Engineering | TE Raja Simhan

Four jobs B-schoolers must aspire for in 2022

A clear understanding of future business priorities and what companies look for can help you set goals.

BLearn | Arjun Nair

Kazakhstan unrest is a replay of the Arab Spring

Kazakhs are stirring up resistance with a host of grievances. Surging fuel prices are the tip of the iceberg.

Worldview | Rajkamal Rao

Using negative interest rates to revive the economy

However, strategy can be a double-edged sword; banks may not make money, bonds can have negative yields.

Accountancy | V Pattabhi Ram

Long-term benefits of the blended learning model

The hybrid model might undergo further mutations paving the way for more sophisticated solutions.

BLearn | Sriman K Bhattacharyya

Case Studies

Nestlé powers on with a rural revamp and innovation

Amul must work to fizz things up for Tru Seltzer

How HUL enabled small retailers to take the digital leap

Promos

Videos

Shiv Shivakumar's spirited lessons for MBAs entering corporate life

Masterclass on how to solve a business case by Vishwadeep Kuila

'Job-wise, healthcare is the next big sector'

‘Giving students a real industry perspective is our priority’

The pedagogy we have imbibed is "doing leads to knowing"

India's economy is recovering from the pandemic but we still have challenges. The steep fall in credit growth for the informal sector has to be addressed. We need to also focus on reviving consumption and demand. These are the party's internal mechanisms to keep our policies continuously focussed on what people need the most. BJP's economic affairs spokesperson Gopal Krishna Agarwal quoted in The Hindu BusinessLine

LeaderSpeak

Columns

From the Coach

Stay motivated and succeed in a corporate career

➮ C Mahalingam

No More 9-5

RachnaDeokuliar is the Brand Manager and PR Manager at Lancify, a newly established ed-tech start-up, pavingthe way for alternative education by bringing new-age skills to the fore. She also writes a fortnightly newsletter, Beyond the Box, focused on freelancing, trending tools, and a lot of Gen Z related content. She graduated from Lady Shri Ram College, Delhi, with amajor in sociology and a minor in political science. She loves reading all things academic and is quite the foodie!

➮ Rachna Deokuliar

Third Umpire

Founder CEO of brand and PR consultancy, brand-comm. An alumnus of IIM-B, he runs an online brand management programme for business schools.

➮ Ramanujam Sridhar

Going Digital

Vikas Chawla is a brand and digital consultant. He is co-founder of India’s leading digital marketing agency, Social Beat, and of India’s largest influencer marketing network, Influencer.in and a multilingual content platform featuring 22 Languages. Chawla has past experience as a Product Head, Digital Head & National Brand Manager at TI Cycles. In his previous role, He worked as an Executive Assistant to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Corp. He is a management graduate from London School of Economics (LSE), and a business graduate from Loyola College. He enjoys cycling and everything digital. He is the foodie, always on the lookout for new restaurants for his team lunches.

➮ Vikas Chawla

Va-a-ax

A shepherd in Germany arranged her animals into a 330-foot syringe, visible from above, to encourage people to get vaccinated. Tasty bits of bread did the trick for about 700 sheep and goats to join Germany's drive to encourage more people to get vaccinated against Covid-19. Shepherd Wiebke Schmidt-Kochan spent several days practising with her animals, news agency DPA reported. The German government has made an accelerated vaccination campaign its top priority in attempting to beat back the latest wave of Covid-19 infections. The percentage of the population that has received at least two shots stood on Monday at 71.2 per cent. Those who have received a booster shot has increased much faster in recent weeks and now stands at 38.9 per cent of the population. Those who are slow to get vaccinated are sure to get this shepherd's goat! Source: npr.org