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BLearn
Gaining Mindshare
What influences brand-buying decisions
Once habituated, consumers are in a state of inertia and brands need to appeal to the ‘executive mind’ to win them over
Rajesh Kumar
Can an MBA degree help you dive into entrepreneurship?
Chandu Nair
Management lessons from the Sydney Test
Suresh Mony
Execs burnish skills for ‘new era’
Shobha Roy
‘Life becomes an enjoyable experience as a design thinker’
A J Vinayak
Between Screens
Ed-tech trends of 2021
Innovation becomes the differentiating factor as companies compete for a larger market share
Prateek Bhargava
A World Within
Attracting a loyal audience on Instagram
Brands can share their story among a highly engaged audience through Reels and in feed or stories
Nandita Raman
Insight
Few things special and some not so for specialty chemicals
What India’s new audit regulator has been up to in the past two years
Will the gold rally last?
Transparency in real estate sector improves, but more needs to be done
MORE
Class Act
Marketing: A team effort
Marketing: A team effort
Z Group Stocks
Y for Yields
MORE
Figure it Out
For over 50% IT job-seekers, enhancing skills is top priority
Where Indians wandered on the Web in 2018
GTC Index: talent gap widening between unequal economies
What drives investments?
MORE
From Around the Web
Trump makes it less-rewarding to get into a US B-school
Can anything slow Amazon’s path to world domination?
Marketers are using DNA data to gauge consumer behaviour
Amazon’s new employee tracking tech has many takers
MORE
How To
How to open a fixed deposit
How to resolve ATM-related grievances
How to evaluate a job offer
Passwords to plug security holes
MORE
One Minute Guide
Karnataka elections: Politics and economics of horse-trading
What are the sanctions on Iran?
New payroll data says there's been job growth
Putting yourself first
MORE
More Stories BLearn
Why remote working is probably not the best option in the long run
Why brands need to compete on value, not price
India soon to become education capital of the world: Assocham Chief
What will an organisation’s structure look like in a post- pandemic world
NEP offers a step to globalise Indian higher education
NEP 2020: Missed chance to raise the bar with a hybrid business model
More willingness to learn during Covid, says ACCA study
Why record numbers of women are taking to the MBA
Comedy is the go-to genre during lockdown, reveals MICA study
Organisations are turning to B-schools for leadership training
Business model innovation: From ‘what is’ to ‘what should be’
For China, politics is also a type of war
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Start-Up Fundas
Start-up Fundas: The final recap
A short summary of all that was explained in the last nine videos
Start up Fundas with Chandu Nair
Creating value proposition
Start up Fundas with Chandu Nair
The importance of networking
Start up Fundas with Chandu Nair
Crafting a pitch for the investors
Start up Fundas with Chandu Nair
Start-Up Fundas
Start-up Fundas: The final recap
A short summary of all that was explained in the last nine videos
Start up Fundas with Chandu Nair
Creating value proposition
Start up Fundas with Chandu Nair
The importance of networking
Start up Fundas with Chandu Nair
Crafting a pitch for the investors
Start up Fundas with Chandu Nair
Crossword
Crossword 116
Gamely
Crossword 115
Gamely
Crossword 114
Gamely
BL On Campus
