Gaining Mindshare

What influences brand-buying decisions

Once habituated, consumers are in a state of inertia and brands need to appeal to the ‘executive mind’ to win them over

Between Screens

Ed-tech trends of 2021

Innovation becomes the differentiating factor as companies compete for a larger market share

A World Within

Attracting a loyal audience on Instagram

Brands can share their story among a highly engaged audience through Reels and in feed or stories

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