13 Jul 2015 17:19 IST

Business needs to reset its purpose to attract Millennials: Deloitte

More than half of Millennials aspire to become leader within current organisation

Business should focus on people and purpose, not just products and profits in the 21st century, according to Deloitte Global's Millennial Survey. About 75 per cent of the millennials believe businesses are focused on their own agenda, rather than helping to improve society.

“The message is clear: when looking at their career goals, today’s Millennials are just as interested in how a business develops its people and how it contributes to society as they are in its products and profits,” said Barry Salzberg, CEO of Deloitte Global in a statement.

“These findings should be viewed as a wake-up call to the business community, particularly in developed markets, that they need to change the way they engage Millennial talent or risk being left behind.”

Deloitte Global surveyed tomorrow’s leaders, from 29 countries, on effective leadership, how business operates and impacts society.

The survey reveals, only 28 per cent of Millennials feel their current organisation is making full use of their skills. 53 per cent aspire to become the leader or most senior executive within their current organisation, with a clear ambition gap between Millennials in emerging markets and developed markets. Sixty-five per cent of emerging-market based Millennials said they would like to achieve this goal, compared to only 38 per cent in developed markets.

Additionally, the survey found large global businesses have less appeal for Millennials in developed markets (35 per cent) compared to emerging markets (51 per cent). Developed-market based Millennials are also less inclined (11 per cent) than Millennials in emerging markets (22 per cent) to start their own business.

Read the whole report here .

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