Have trouble generating new ideas?

In our world, virtually every business is based around ideas. Executives and entrepreneurs are desperate for insights that allow them to amaze clients, reconceptualise products, and stand out. But it is a challenge to see new things if you don’t know how to pay attention — and only practice will help you spot what others have overlooked. Here are four unconventional things to try: 1) Plan a business field trip 2) Switch jobs with a counterpart from another industry. 3) Think about a problem from someone else’s point of view. 4) Spend time with people who are outside your regular circle. Read the full article from Harvard Business Review here .