08 January 2016 14:47:53 IST

Mobile essential during shopping, say consumers

Y&R publishes research study

Mobile has become an important channel for shoppers as they research and purchase products, according to a 2015 research study by communications agency Young & Rubicam (Y&R).

An article by eMarketer states that Y&R looked at different profiles of US shoppers and revealed that mobile warriors — those who primarily research and purchase products via smartphone — use their smartphones to compare prices, get information, receive coupons and make purchases.

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