We have all usually come across the four most popular size choices when shopping for clothes; small, medium, large, and extra large. But have you come across a whopping 75? Yes, you read that right. SEVENTY FIVE.
Startup men's shirt retailer Stantt seeks to quickly and easily provide better-fitting shirts by offering 75 sizes, and counting, according to an article by Mashable. The more customised sizing spectrum was determined by body-scanning thousands of real men. It's another step for the men's clothing movement towards a more tailored fit — but without the tailor.
Co-founders and former marketers Kirk Keel and Matt Hornbuckle stormed up the idea two years ago when they felt a gap in the men's shopping experience. Neither has a prior background in fashion.
"We're forced into their sizes," Keel says to Mashable. He believes companies do not meet men's needs with only four size options.
Stantt first launched a Kickstarter campaign in October 2013. Its $15,000 goal earned over $120,000.
To read more about Stantt and its history, click here .