Polaroid’s next generation lifestyle action camera, the new Wi-Fi-enabled Polaroid Cube+, is now available for pre-orders.
“We knew we had to take an entirely different approach when we introduced the Polaroid Cube,” said Scott W. Hardy, President and CEO of Polaroid in a statement. “The action camera category was - and still is - a crowded space, so the ability to differentiate while adhering to the core values of our brand was paramount."
"The Polaroid Cube is a fun, easy-to-use, affordable lifestyle-centric action camera that immediately struck a chord with consumers around the world. We are excited to grow the Polaroid Cube family with the introduction of the Wi-Fi-enabled model and to open up pre-orders today for those consumers who are eager to be first in line when it ships this summer,” added Hardy.
The Polaroid Cube upholds Polaroid’s core values of ease-of-use, instant, sharing and fun, with its 35mm size and integrated magnet. Polaroid continued the partnership with renowned design firm Ammunition to create the camera.
The Cube+ combines the ease of use that Polaroid is known for with next-generation features including Wi-Fi, image stabilisation, enhanced low light performance, and increased memory capacity with the ability to record with up to a 64GB micro SD card. The device also allows consumers to record 1080p full-HD video at 60 frames per second and take eight megapixel still images. The camera is available for pre-order now and will ship at the end of August for $149.99.