It is time for marketing outfits to expand their thinking about content beyond creating and publishing blog posts, infographics, e-books and the like, according to an article by CMSWire.
Cultivating a vibrant community takes your content to the next level. It makes information you provide significantly more valuable and creates an essential strategy for driving community participation.
Tips include driving engagement with the content, elevating the voice of customers, getting to know customers better, using all roads of engagement, and coaching teams on all of the above.
A unified strategy increases the value and lifespan of the content. It ultimately drives greater loyalty, satisfaction and brand affinity among everyone associated with the community for which the content is created.
To read CMSWire’s full story, click here.