Why 'de-growth' shouldn’t scare businesses

With today’s the climate crisis, debates around de-growth have been reinvigorated: many major figures such as Noam Chomsky, Yanis Varoufakis and Anthony Giddens have expressed support for the idea. Others, especially business leaders, view degrowth as completely unthinkable, arguing that growth is an economic necessity and any threat to that not only undermines business, but basic societal functioning. The problem is, the de-growth movement has already begun: at a grassroots level, consumer demand is actively being transformed, despite political and corporate reticence. This opens new opportunities for firms, if they act now. Read the full article .