Why marketing has become that much more difficult

If marketers thought it’s easier to sell to well-informed consumers who communicate through social media, blogs, brand communities and other online forums, an article on EY’s web site disabuses one of all such notions. The article on five new consumer trends says that the more one knows of the 21st century consumer, the less clarity one has about them and what they really want. And, marketing to them becomes that much more complex. Read about what these trends are and why it’s important to marketers here