25 Oct 2021 01:20 IST

BLoC Boardroom Challenge 2021 kicks off

Last date to register is November 1; semi-finals to be held across 9 cities

The BLoC Boardroom Challenge 2021, a unique case challenge for B-schoolers and engineering students, now in its fifth year, is open for entries. For the preliminary qualifying round, students will need to take an online test on www.blboardroomchallenge.in. The first round is open for registration till November 1.

The Challenge will be across three levels: a preliminary round, semi-finals across nine cities, and a grand finale. The shortlisted teams in each city will have to solve a business problem that they will receive one week before the semi-finals. The teams will present their strategies city-wise to a jury. The winning teams from each of the nine cities will compete in the Grand Finale. The winning team which bags the coveted title of CXOs of the year will win ₹1 lakh prize money, the first runners-up receive ₹75,000, and the second runners-up take home ₹50,000.

The 2021 edition of the contest is sponsored by Aditya Birla Sun Life Mutual Fund and powered by Hindustan Coca-Cola Beverages Pvt Ltd while Punjab National Bank is an associate sponsor. The knowledge partners are Brand Vectors and Potential Genesis.

The first three editions of the Challenge saw the semi-finals being staged in B-schools across eight cities around the country, with the grand finale in Chennai. The 2020 contest, fourth edition, was held across nine cities on the virtual platform with participation from 800 teams across all the top B-schools in the preliminary test. Six teams in each city were shortlisted for the respective semi-finals. Like last year, keeping in mind the safety of the students and others involved in this contest, it is being conducted entirely online, including the semi-final rounds and the finals as well.

In 2017, the first year of the challenge, LIBA, Chennai, was the winner, followed by ISB Hyderabad in 2018, IIM Ranchi in 2019, and SIBM Pune in 2020. In the 2020 finals, the teams had to present their strategies on how to get more millennials and women to invest in mutual funds and increase MF penetration to six per cent by 2025, up from two per cent.

The preliminary round, as in all the previous years, was an online psychometric test that students took, based on which their decision-making skills and ability to work in teams were assessed. In the grand finale, B-schools that win the regional semi-finals compete for the grand prize by presenting their business strategies to an eminent panel of judges from the corporate sector.