26 Feb 2020 16:00 IST

ICFAI Business School bags two Case Centre awards

Harvard Business School also won two awards while INSEAD won three

ICFAI Business School won two awards in the 30th Case Centre’s Award. The UK-based The Case Centre is an independent home of the case method and its awards celebrate worldwide excellence in case teaching and writing. Richard McCracken, Director, The Case Centre, said: “Because the awards are made based on data of actual uptake in education, they provide an annual snapshot of the topics being used to teach business and management.”

The two winning cases from ICFAI Business School are:

Case 1: “Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value”, in the ‘knowledge, information and communication systems Management’ category. Authors: Prof Debapratim Purkayasta and Vinod Babu Koti.

Debapratim Purkayasta

Vinod Babu Koti

Case 2 : “Apple and Conflict Minerals: Ethical Sourcing for Sustainability”, in the ‘production and operations management’ category. Authors: Prof Debapratim Purkayasta and Adapa Srinivasa Rao.

IBS is among the most successful schools with two awards, along with Harvard Business School (2), and INSEAD (3).

Dr Purkayastha, Dean of the IBS Case Research Centre, and The Case Centre’s top case author has 11 bestsellers in the list. He said: “IBS also had 15 worldwide bestselling cases this year, which is next only to Harvard! This (together with these awards) shows why a growing number of students and recruiters prefer IBS. Our students are taught with the same cases that are taught at the world’s best B-schools, and thus help them transform into well-rounded, future-ready professionals.”

About The Case Centre:

The Case Centre, headquartered in the UK, is the independent home of the case method. Its mission is to advance the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

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