04 Jun 2020 19:27 IST

ICFAI Business School wins EFMD case award

Case outlines digital tech role in JP Morgan Chase staying relevant to meet customer expectations

ICFAI Business School’s (IBS) case ‘JPMorgan Chase & Co. – Creating a Next-Gen Banking Experience Powered by Digital Technology’, written by Anil Anirudhan and Sanjib Dutta, was the winner in the EFMD Case Writing Competition in the ‘Finance and Banking’ category.

Anil Anirudhan

Sanjib Dutta

The case is about the digital technologies play adopted by JPMorgan Chase to stay relevant amidst changing customer expectations and the increasing trend of digital banking, says a press release from IBS.

“This case on the digital transformation of a bank comes at a time when there is a digital transformation of education necessitated by the rapidly accelerating Covid-19 pandemic. Such high quality and contemporary cases is IBS’s forte, and the reason why B-schools from around the world are choosing from more than 6,500 IBS cases to spice up their online programmes,” said Dr. Debapratim Purkayastha, Director, IBS Case Research Centre.

EFMD, which is a prominent accreditation agency for management schools with their EQUIS accreditation, announced these results of the EFMD Case Writing Competition held recently.

The winners of other categories included cases from international management schools like INSEAD, London Business School, and IMD.