03 Jul 2021 16:48 IST

ICFAI wins two EFMD case awards

The B-school has won 16 words since 2005 in the EMFD case writing competitions

ICFAI Business School, Hyderabad won two European Foundation for Management Development (EFMD) case awards among 550 submissions. EFMD, which is a prominent accreditation agency for management schools with their EQUIS accreditation, announced the winner of the EFMD Case Writing Competition.

Winning submissions

A case ‘SC Johnson and the Global Ocean Plastic Crisis,’ written by Syeda Maseeha Qumer and Late Dr Debapratim Purkayastha, was the winner in the ‘Corporate Social Responsibility’ category. The case addresses SC Johnson's efforts to tackle the global crisis of plastic pollution in oceans. It highlights the challenges the company faced in its fight against ocean plastic waste, including the plastic value chain's complexity, improvements in waste management, lack of adequate government regulations, and changing consumer behaviour towards plastic use.

Another case ‘Family Feud at Aldi Nord,’ written by Dr KBS Kumar and Indu Perepu, was the winner in the ‘Family Business’ category. The case is about Germany-based Albrecht family owned and operated Aldi discount supermarket chain and focuses on a family dispute that started to impact the family business. According to the panel which judged the entries from across the world in the ‘Family Business’ category, the case was selected as the winning case for its well-written, fascinating story with interesting details and relevant topics to be addressed in the family business.

Winning streak

EFMD has been organising case writing competition since 2003 and the ICFAI Business School has won 16 awards so far. The other notable winners over the years include INSEAD, London Business School, IESE, Rotterdam School of Management, IMD, Ivey Business School, Kellogg School of Management, ISB, IIMA, IIM B, and IIMC.

“With over 550 submissions this year, the cases allow for a great diversity of pedagogical objectives and raise much-needed debate that will pave a sustainable way out of the pandemic and an inclusive economic recovery,” said Eric Cornuel, President of EFMD Global.

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