10 Dec 2019 16:06 IST

IIM Calcutta introduces executive programme in communication strategies

Working professionals who wish to participate need to have at least eight years of experience

The Indian Institute of Management, Calcutta, is all set to launch its new executive programme on communication strategies, designed to meet the needs of corporate leaders. With an aim to equip present and prospective leaders with strategic skills in communication, the Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) will commence from January 2020.

The six-month programme will help participants assume leadership roles amidst diverse and complex corporate business scenarios. Working professionals wishing to participate need to have a minimum experience of eight years.

New strategic frameworks

Prof Apoorva Bharadwaj, Programme Director, EPCSCL, IIM Calcutta said: “With this programme, we aim to develop leaders who are fluently capable of functionalising their business’s vision and mission through new strategic frameworks of communication. Participants will be taught to utilise communication as a leadership strategy and not just as a medium of interaction. We will also include modules on cross-cultural communication in order to help global leaders manage cross-cultural diversity in trans-national organizations. The course will enable participants to be better orators, better strategists and conflict managers alongside nurturing their communication proficiency.”

Prof Pragyan Rath, Programme Director, said: “As a corporate business leader, it’s essential to have the ability to effectively communicate the purpose of the organization to its internal and external stakeholders. When it comes to leadership communication specifically, the right approach is essential to advance the business to the next level. With the EPCSCL programme, we aim to lay emphasis on the aspect of leadership through strategic communication techniques.”