03 Jan 2020 19:16 IST

IIM Trichy provides a platform for TN rural artisans

The stalls displayed wide array of items such as brass idols, coir-based craft and Tanjore paintings

Elixir — the Social Responsibility Club of IIM Trichy organised an art exhibition named KalaiKaatchi, from January 2-3 on the occasion of International Week held at the institute. The exhibition provided a forum for rural artisans to showcase their talent to a larger audience — both from across the country and the world — who are taking part in the sixth Biennial Conference of the Indian Academy of Management.

KalaiKaatchi was inaugurated by Prof Peter Bamberger, Associate Dean of Research and Academic Affairs, Collar School of Management. The inauguration was attended by various dignitaries and was presided by Dr Bhimaraya Metri, Director of IIM Trichy.

Live demonstration

Artisans and self-help groups (SHGs) from different parts of Tamil Nadu displayed their art work which included wide array of items such as brass idols, coconut shell and coir-based craft, customised handmade jewellery, and Tanjore paintings. Another attraction was the demonstration of the various stages of making bronze statues and Thanjavur paintings by artisans.

Through KalaiKaatchi, Elixir wishes to uplift the traditional art forms of Tamil Nadu and the artisans who have devoted their life to keep these art forms alive. The exhibition attracted several visitors from India and abroad.