15 Sep 2020 20:17 IST

IIMC alumnus’ herbal products firm looks to be a global brand

Green Cure blends German tech with Ayurveda for proprietary solutions for chronic ailments

Keeping up the spirit of supporting its alumni, IIM Calcutta showcased an achievement from a former student, Sanchit Garg, founder of Green Cure. Sanchit was a student of the 53rd batch of the flagship MBA programme at Joka. He co-founded Green Cure with Sanjeev Dadhich, a Six Sigma Black Belt-certified professional, says a press release from the B-school.

Green Cure envisions creating a global brand in herbal over the counter (OTC) products which stand for high efficacy and safety standards. Its products are created by a team of German scientists and Ayurveda experts who blend Western technology with Ayurveda to develop proprietary solutions for chronic ailments.

Best of both worlds

Founded in 2015, Green Cure manufactures an array of products in segments such as lung care, muscular pain relief, skin care, baby and infant care and beauty and personal care. They also got recognition for launching India's first lung care syrup 'BronchiCure' as well as India’s first internationally certified pain relief cream ‘Arnicap.' Green Cure Wellness' products are free from EDTA, paraben, PEGs, PPGs, mineral oils and paraffin, says the release.

 

 

 

 

 

 

Green Cure has already applied for 13 patents for its formulations. The company is also certified Made Safe by Safe Cosmetics Australia and recognised by NamoGange for outstanding achievement in the field of AYUSH (Ayurvedic, Yoga and Naturopathy, Unani, Siddha and Homeopathy)

The wellness start-up intends to bridge the gap between the often-hesitant approach toward Ayurveda and obsession with everything unadulterated by bringing carefully devised Ayurvedic compositions and infusing it with the latest German technology.

 

Increased focus on health

Venture Catalysts, a start-up incubator and accelerator platform, has invested an undisclosed amount in Green Cure. Speaking on the investment, IIMC alumni Sanchit Garg, Director, Green Cure commented, “The Covid-19 pandemic has made the world shift its focus towards herbal products that can address chronic health ailments. Green Cure aims to promote the concept of holistic living among Indians. Leveraging German technology along with India Ayurveda has created a strong differentiation in a sea of ayurvedic brands. The latest funding gives us more firepower to ramp up our operations and foray into new product categories.”

Celebrating this success,Prof Anju Seth, Director. IIM Calcutta, said, . “At IIM Calcutta we always encourage our students to create an impact and through this start-up, Green Cure has developed solutions to fight the Covid-19 pandemic in its own unique way. We hope that the robust innovative environment at Joka motivates our present batches to work towards finding solutions and make their alma mater proud always.”

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