Institute of Management Technology (IMT) Ghaziabad emerged the winner at the Delhi semi-finals of the BusinessLine on Campus (BLoC) Boardroom Challenge, which took place at Amity University (Noida) on Thursday. The teams that participated in the event presented their cases on the kind of strategies a new player in the toilet soap segment would have to adopt to succeed.
The victorious three-member team from IMT-Ghaziabad consisted of Adhithyan Anbalagan, Debashish Mishra and Aparna Ravindran, all second-year students at the college.
“One of the reasons why we won the competition could be that we focused more on the financial details,” said a member of the winning team.
BIMTECH was declared runner-up at the event. The four-member team from the college was made up of Paras Maheshwari, Kunal Khurana, Marut Sharma and Piyush Garg.
The event was hosted by Business Line on Campus (BLoC) and presented by apparel-maker Indian Terrain. The Knowledge Partners are Brand Vectors and Future Captains.
The IMT Ghaziabad team (three from far right) that won the semi-finals held at Amity University, Noida, on Thursday, with judges (from left) Sam Placid, Aparna Bhawal and Akhil Swamy (in red tie), and Sanjeev Bansal, Director, Amity Business School.
A total of six teams made it to the semi-finals in Delhi. They were ISB (Mohali), Institute of Management Technology (IMT) Ghaziabad, BIMTECH, Amity Business School, IIM-Raipur and New Delhi Institute of Management.
The panel of judges comprised experts such as Vishwadeep Kuila, Founder, Brand Vectors; Sam Placid, Director-Corporate Learning and Development, Great Lakes Institute of Management, Gurgaon; Akhil Swami, Professor, Amity Business School; and Aparna Bhawal, Senior Marketing Manager, Flavours and Ethnic Beverages, Coca-Cola India & Southwest Asia.
Talking about what they were looking for from contestants in the challenge, Bhawal said: “Clarity of thought, proper understanding of the case and strategic solutions were the factors to which we paid attention while selecting the winners.”
She added that such events were really educative as they make the students move away from their textbooks and give them a glimpse of practical applications in a real-world situation.