The second day of Insight 2015, IIM Ahmedabad’s (IIM-A) management conclave, came to a close on September 26, with talks, workshops, and performances being held.
The talks during the day were by Ashish Mishra, MD or Interbrand, and Arunachalam Muruganantham, who changed the spectrum of menstrual hygiene for women living in rural areas.
Mishra emphasised that brands are not just about the logos and slogans but rank amongst the most important assets for a business.
Muruganantham spoke about how he took up entrepreneurship to ensure that his wife did not have to choose between buying family meals and monthly “supplies”. He spoke about his invention, the household napkin forming machine, which helps create quality napkins for rural woman. He touched upon how it has helped many in rural India overcome traditional unhygienic practices around menstruation.
The Social Beats workshop talked about the importance of using analytics in social media. They emphasised on the need to analyse consumer patterns and modify online marketing strategy based on the insights derived.
AC Nielsen also conducted a workshop on how to break into the minds of customers. The workshop was centered on what consumers want, innovations in terms of new product development, best ways to reach consumers, and enhancing market share for products using market research techniques.