23 Feb 2016 15:52 IST

ISB, EY set up Initiative for Emerging Market Studies

‘Aimed at a balance between theory and practice for impact on business strategy and public policy’

The Indian School of Business (ISB) and professional services organisation EY have set up ISB - Initiative for Emerging Market Studies (IEMS).

As part of the collaboration, EY will extend financial support of $2,50,000 per annum to ISB for five years to take up research.

Speaking at the launch of the initiative here on Tuesday, Rajendra Srivastava, Dean, ISB said it was aimed at a balance between theory and practice for impact on business strategy and public policy.

It will have a multi-disciplinary approach in its research and programmes. “Research insights matter in taking informed actions and that is our job,” he said.

Referring to business practices in emerging markets, the Dean said human resource capital, diversity of markets at various levels were some of the priorities which offer huge potential for academic research.

“There are also issues such as product and process innovation,” he said.

Jay Nibbe, Global Vice Chairman for tax strategy, EY said India was important because it had the potential to drive growth in emerging markets.