The Indian School of Business, and Ivey Business School, one of Canada’s top business schools, announced the results of the annual ISB-Ivey Global Case Competition.
What it is
Over the years, case studies outlining challenges faced by Indian businesses have gained prominence in international classrooms, and are attracting authors from international business schools. This year, two case studies, authored by faculty from international B-schools, won places among the winners and honourable mentions at the case writing competition.
For the first time, the top 10 cases also included two finance case studies, highlighting the growing adoption of the case study method in the finance area, a domain that is generally considered quantitative.
The case “Price or Relationship: SECURENOW’S Dilemma” co-authored by Ripsy Bondia and Ashutosh Dash, faculty at Management Development Institute, Gurgaon, won the top prize of US $4,000. Leslie Hitch and Shreshthi Mehta from Northeastern University, Boston won the second place for their case “Competence, Competiveness and Intercultural Conflict in Qatar” and will take home a cash prize of US $3,000.
The highlights
This year, the ISB-Ivey Global Case Competition received 86 entries from more than 50 B-schools in India, the United States, Singapore, Spain, Switzerland, and the United Arab Emirates. The cases spanned a wide spectrum of management areas, from more traditional subjects such as Strategy, Marketing, Finance and Leadership, to growing areas of interest such as Social Enterprise and Business Ethics.
The competition plays a critical role in promoting development of new case material and use of case method in management education. Commenting on the 2015 competition, Professor Arun Pereira, Executive Director at the Centre for Teaching, Learning, and Case Development, ISB, observed, “The competition continues to scale new heights of quality and impact. We see more high quality cases written, that have the potential to make classroom learning compelling and impactful. The cases received reflect India’s varied economic landscape, from family businesses to multinationals and from social ventures to e-commerce entrepreneurs. This annual competition ensures an ever increasing supply of current, high-quality India cases for the global MBA classroom.”
How it is evaluated
Each case was independently evaluated in a double blind review process by a senior management faculty from a panel of B-schools, comprising ISB, Ivey, XLRI, TISS, CEIBS, Wharton, Babson College and IIM-C, among others. The top cases from the competition are put through an extensive program of multiple reviews and mentoring and eventually published as ISB-Ivey co-branded cases by Ivey Publishing, the largest source of Indian business cases in the world.
Professor David Sharp, Faculty Director, India and Associate Professor, Ivey Business School said, “This year again, we saw a record number of high quality case submissions. It is encouraging to see not only so many new case writers participating in our competition, but also the improvement in quality from participants from previous years. Several of this year’s top cases were from faculty who had taken part in previous years without success. It just goes to show: if at first you don’t succeed, try try try again!”
The results
Overall Winner :
First place (award of $4,000, sponsored by ISB): “Price or Relationship: SECURENOW'S Dilemma” by Ripsy Bondia and Ashutosh Dash (Management Development Institute, Gurgaon)
Second place (award of $3,000, sponsored by ISB): “Competence, Competiveness and Intercultural Conflict in Qatar” by Leslie Hitch and Shreshthi Mehta (Northeastern University, Boston)
Winner: Marketing category (award of $2,000, sponsored by Amazon):
“HCL Technologies: How Far Can We Push the Billion Dollar Website?” by Srividya Raghavan (IFIM Business School, Bengaluru), Apurva Chamaria (HCL Technologies) and Gaurav Kakkar (HCL technologies)
Winner: Entrepreneurship category (award of $2,000, sponsored by ISB):
“M/s Amarnath Gupta and Sons: The BUSINESS in Family Business” by Rajesh Panda, Madhvi Sethi and Pooja Gupta (Symbiosis Institute of Business Management, Bengaluru)
Ivey Business School
Ivey offers undergraduate and graduate degree programmes as well as Executive Development at campuses in London (Ontario), Toronto and Hong Kong.