20 Aug 2020 18:05 IST

Maruti Suzuki ties up with IIMB to support start-ups

Initiative aims to nurture early stage start-ups and define future mobility solutions, says Maruti MD

Maruti Suzuki India (MSIL) has partnered with Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL), the start-up hub and incubation centre at the Indian Institute of Management, Bangalore (IIMB). This partnership will help start-ups working in technology-based innovations, that can be applied in the mobility sector, the company said in a statement.

This will be a three-month (pre-incubation) and six-month (incubation) engagement. Maruti Suzuki had launched MAIL (Mobility and Automobile Innovation Lab) in January 2019, which supports start-ups by co-creating innovative business solutions in the mobility space. The futuristic solutions developed under MAIL initiative has had a positive impact on Maruti Suzuki’s business, it said.

“Mobility start-up incubation programme addresses the needs of early stage start-ups, which have potential of becoming large-scale businesses. This partnership with IIMB will spearhead innovation in mobility space. The tie-up is aimed to nurture the next generation companies that will define future mobility solution and can make a significant contribution to create jobs,” said Kenichi Ayukawa, Managing Director and Chief Executive Officer, MSIL, said.

The programme will select professionals who have technology in digital, data and artificial intelligence or machine learning in the fields of autonomous mobility, shared mobility, mobility solution for rural, connected cars, vehicle diagnostic, vehicle safety and advanced driver assist system, supply chain management, block chain, data security, warehousing, finance, advertisement and loyalty programme, the company added.