28 Oct 2020 23:35 IST

MICA launches virtual brainstorming challenge

It gives a sneak peek into the marketing world through a series of quizzes and real-life challenges

MICA, Ahmedabad, has unveiled another season of MICA Impetus 2.0 — a virtual brainstorming challenge for undergraduate students. Designed to test the business acumen and creativity of future business leaders, MICA Impetus 2.0 will give “the students a sneak peek into the world of marketing through a series of quizzes and real-life challenges,” says a press release.

This year’s theme, ‘Let Curiosity Fuel Creativity,’ will require the teams to use logical and creative discretion to develop solutions, and the winning team will bag a cash prize of ₹1,00,000. The first and second runner up teams would receive a cash price of ₹40,000 each. Interested students can register on the Dare2compete website, and the last date to register is November 22. The competition comprises three rounds.

The first round is MCQ based quiz on culture, creativity, and marketing. The second round is the ‘Simulation challenge’ where the teams will face real-life challenges as they assume marketing professionals’ roles. The third round, ‘Crack the Challenge,’ will require the teams to present their case solutions to the judges virtually.