MICA, Ahmedabad, an institute for strategic marketing and communication, witnessed a 21 per cent increase in the average stipend offered to its students for the two-month summer placements. The institute continued its 100 per cent placement record for the 26th batch of its flagship PGDM-C and PGDM programme.
A total of 76 companies participated, and recruited 213 students — 48 per cent of them were women. A total of 108 students are engineering graduates, 47 are commerce graduates, 28 from arts and humanities, and 13 from mass media.
The highest number of offers were made from the e-commerce/IT/ITeS sectors (70 offers), followed by FMCD and retail (38 offers), advertising and media (38 offers), and FMCG (31 offers).
The highest stipend stood at ₹3.2 lakh, was offered from the FMCG sector. There was an 21 per cent increase in the average stipend compared to last year.
Internships in sales and Marketing, digital engagement, consumer insights, retail, strategic research, business development, and consumer banking.
Recruiters included Amazon, L’Oréal, Nestle, Procter & Gamble, Amul, Apollo Tyres, Aditya Birla Group, Calvin Klein, Google, Group M, Future Group, HT Media, Hindustan Unilever Limited, IndiaMART, Lenskart, Beiersdorf (Nivea), Piramal Group, Puma, Raymond, Sony Pictures Network, Schneider Electric, Swiggy, Tommy Hilfiger, Titan Company Ltd, Tata Steel, Tata Global Beverages, Tata CLiQ, Usha Industries, VIP Industries, Welspun Group, and others.
Dr Shailendra Raj Mehta, President and Director, MICA, said: “Summer internships are an opportunity for students at MICA to get hands-on experience in the corporate sector. Recently, MICA has introduced many new pedagogical innovations to make our students more effective at the workplace. Our Urban Impact Project (UIP) Programme is one such initiative where students work with local, national and international partners, who provide them with innovative projects in which students are responsible for delivering measurable impact. Using such pedagogies, we prepare MICAns to display their creative, analytical and execution skills that allow them to be effective in their summer internships. It is because of this difference that MICAns stand out.”
Sectorial view:
( All stipends in the report are for a two-month internship period.)