MICAns will represent L’Oréal India along with NMIMS, Mumbai at the international finals *Teams were asked to Play, Experiment and Innovate around building a sustainable future of “NO PLASTIC” in the beauty industry.
Students from MICA, India's premier institute for strategic marketing and communications, emerged as national winners at L’Oréal BrandStorm 2020, an international innovation competition, and will now represent India along with NMIMS, Mumbai in the international finals to be held in Paris.
In an intense power-packed grand finale held virtually, the team, comprising first-year MICA students Gagandeep Singh Bisht, Komal Khanduja and Krittika De, emerged victorious, battling it out against three other B-school teams that include XLRI Jamshedpur, SPJIMR Mumbai and NMIMS, with their winning concept.
L’Oréal Brand Storm India edition witnessed participation from more than 200 campuses with over 5,000 registrations. The national round was conducted digitally on April 3, 2020. The theme for this year was “Build a Plastic-less future in the beauty industry”.
With increasing effects of plastic pollution in the environment, L’Oréal in collaboration with its Consumer Products Division, asked the students to come up with solutions that would either reduce or eliminate plastic from their packaging, and induce behavioural changes amongst consumers to make more sustainable decisions.