08 January 2016 14:36:05 IST

SVKM’s NMIMS to host second annual marketing and financial conclave

To be held over two days at BJ Hall in Juhu

Shri Vile Parle Kelavani Mandal’s NMIMS is all set to launch the second edition of 'Illuminar - The Marketing and Finance Conclave', a joint initiative of the Student Council, Not Just Marketing and Finomenon, where eminent speakers from the marketing and finance domains come together to provide students with a look in the industry.NMIMS’ annual business conclave has grown to be one of the most sought after events for the NMIMS fraternity as it provides a unique opportunity for students to interact with the top corporate leaders.

The theme of the marketing conclave is ‘Riding the innovation wave through marketing’. In a world where customers’ minds are constantly changing, should companies keep tweaking their offerings to suit their customers’ palates? Or is this constant upheaval a recipe for disaster? How much is too much when it comes to innovation? And most importantly, how do brands survive the test of time to achieve the ever-so-elusive goal of sustainability?

The theme of the finance conclave is ‘Local Bull for a Global Bear’. India is currently in a sweet spot, whereas there have been grim situations on the global front. Hence, it would be interesting to find out if India can emerge as an economic might insulating itself from the global downturn.

Veterans from different sectors of the industry will be at the conclave which will be held at BJ Hall in Juhu on January 9 and 10.