21 Nov 2019 19:44 IST

TAPMI to conduct BrandScan on November 23

Students solve live projects from companies under guidance of faculty and industry professionals

The Manipal-based TA Pai Management Institute (TAPMI) will conduct the 27th edition of ‘BrandScan’, a market research fair organised by the students of TAPMI, in Udupi on November 23.

‘BrandScan’ is a unique platform where students solve live projects from companies under the guidance of experienced faculty and industry professionals to provide novel business solutions. The research aspect includes collecting data from customers, analysing and interpreting the numbers, and providing insights to companies based on analysis of the collected data.

The projects are conducted in association with market research advisor Nielsen, and analytics partner Virtusa.

The 27th edition of ‘BrandScan’ will be a two-day event. Previously, ‘BrandScan’ has witnessed an average footfall of over 10,000 and 60,000 at Manipal and Bengaluru, respectively. The institute aims to reach a notch higher in terms of footfalls during the current edition, it said.