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IBS-BLoC Case Studies
Setting Sail
boAt, an audio and wearables brand, set sail in 2014. Founded by Aman Gupta and Sameer Mehta, the brand quickly rowed its way to the top with sleek designs and affordable pricing, appealing to the millennial taste. Despite being a market leader, the major part of boAt’s business is online. To steer clear of plateauing growth, the company now aims to kickstart a voyage in offline and tier-2 and beyond markets. The challenge is to come up with an expansion strategy to keep boAt afloat.
Case Challenge

boAt Lifestyle: Can it sail in choppy waters? 

With a loyal millennial consumer base, the wearables brand has the wind in its sail to go into rural markets. The challenge is to shore up offline sal
Anil AnirudhanSanjib Dutta
Case Challenge

Can Vishal Mart sustain growth under new ownership?

TPG Capital acquired the debt-ridden company and turned it around but the challenge is to maintain the growth momentum
Jitesh NairShwetha Kumari
Winning Pick

Vishal Mart can use tech to enhance the customer experience

Advanced analytics can generate useful strategies from seasonal and regional shopping behaviour
Kushankur DattaDebajyoti Das
First Runners-Up

Vishal Mart success hinges on well-managed inventory

It can be done smartly with dynamic pricing and stocking items in demand
Pragya Shukla
Second Runners-Up

Influencer marketing can change the game for Vishal Mart

Social media can create brand awareness and drive new customers to shop from the retailer
Khushi Bhurat Aakanksha
Third Runners-Up

Vishal Mart should curate experiences for its retail customers

A positive experience at the store can impact brand image greatly
Drishti BatraAnahita Handa
Fourth Runners-Up

Gamification can be used to engage online customers

Great user interface and loyalty programmes can be beneficial for improving online presence
Sai Sathweek
Expert Analysis
Vishal Mart Hidesign

Vishal Mart needs to follow an omnichannel strategy

The retailer has to reconfigure its retail marketing mix. On the product front, it should communicate a clear value proposition
KS Venu Gopal Rao
Rationale

Innovative solutions, supported by actionable insights

Well-researched solutions born out of a good understanding of the challenges faces by Vishal Mart
KS Venu Gopal Rao
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