IBS-BLoC Case Studies
A post-Covid recipe
The new Rebel Foods caselet discusses how Covid-induced unique competitive circumstances dictated the innovation strategy of the foodtech company and worked in its favour. As companies struggled to adapt to the fallout of the Covid crisis, Rebel Foods turned to innovation and reported an 83 per cent growth in annual revenues in 2020 and emerged as a leading internet restaurant company in the world. The analysis looks at the benefits of disruptive innovation during crisis times.