26 October 2022 15:25:12 IST

KS Venu Gopal Rao is Professor, Department of Marketing & Strategy, ICFAI Business School, Hyderabad

Innovative solutions, supported by actionable insights

Evaluation placed emphasis on three key parameters — the quality of the analysis, innovative responses, and feasibility. | Photo Credit: Getty Images

The IBS-Hidesign case study contest on “Can Vishal Mart sustain growth under new ownership?” received 200+ entries from top B-schools. The evaluation placed emphasis on three key parameters — the quality of the analysis, innovative responses, and feasibility. Do read the case solution, written by Prof KS Venu Gopal Rao from the Department of Marketing and Strategy of ICFAI Business School Hyderabad, here.

Here’s the rationale behind why these cases were short-listed and what set them apart:

Winning Pick: Kushankur Datta and Debajyoti Das, XLRI Jamshedpur

The contestants used appropriate and relevant tools for assessing the industry landscape and presented a detailed analysis that qualified on the three assessment rubrics. They were able to present relevant data in support of the solution provided for Vishal Mart. Their grasp of the problem at hand was superior to other contestants. The strategies suggested were not only original but innovative and actionable.

First Runners-Up: Pragya Shukla, Indian School of Busines

The contestant was able to provide a coherent analysis of the situation. She understood the problem at hand. Disruptive solutions were presented. Most look actionable. Sources of secondary information should have been cited.

Second Runners-Up: Khushi Bhurat and Aakanksha, NMIMS Bengaluru

The solution provided by the contestants was based on a good understanding of the challenges faced by Vishal Mart. Some more discussion among the team members should have helped more innovative responses.

Third Runners-Up: Drishti Batra and Anahita Handa, NMIMS Bengaluru

Good presentation of solutions. Needed some analysis before presenting solutions. Innovative suggestions

Fourth Runners-Up: Sai Sathweek, NMIMS Bengaluru

Good solutions to the problem at hand. The contestants should have presented the context before presenting the solutions.