07 Jan 2019 20:26 IST

Monthly subscriptions and speedy delivery the way to go

With the help of social media marketing and billboards with QR codes, the company can do better

Urvashi Saboo

Ishan Pimplapure

This entry by the First Runners-Up is a graphics-only submission, in which the contestants have encapsulated all their strategy points in two composite slides.

The first one is an overall analysis of the industry itself, the financials of the four key players, the challenges it faces, and its growth enablers and prospects.


The second slides summarises the various measures the incumbent players could put in place to differentiate their products and achieve greater market share.


(The first runners-up are first year PGP students at IIM Indore.)