20 August 2015 15:15:30 IST

The Rules

1. Please mail your analysis (maximum 700 words) in a word file, along with the names of participants and the name of your B-school. Please also send individual, high-resolution, front-facing photographs, as a separate attachment, to blcasestudies@thehindu.co.in

2. The subject line should follow the following convention: Case title_ParticipantName1_ParticipantName2_B-schoolName

3. Please ensure your document is not a .zip or .rar file. Last date to submit your analysis is September 6, 2015.

4. The top two-member team from a B-school will receive gift vouchers worth ₹25,000 from leather goods company Hidesign

5. Each participating team should not include more than two members

6. The Case Study challenge has been written exclusively for BL on Campus by ICFAI Business School (IBS), and is a fresh case which has not been published elsewhere. Students of IBS are allowed to participate.