Going Digital

Going Digital

Vikas Chawla is a brand and digital consultant. He is co-founder of India’s leading digital marketing agency, Social Beat, and of India's largest influencer marketing network, Influencer.in and a multilingual content platform featuring 22 Languages. Chawla has past experience as a Product Head, Digital Head & National Brand Manager at TI Cycles. In his previous role, He worked as an Executive Assistant to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Corp. He is a management graduate from London School of Economics (LSE), and a business graduate from Loyola College. He enjoys cycling and everything digital. He is the foodie, always on the lookout for new restaurants for his team lunches.

Inside Retail

V Rajesh is a well-known and widely acknowledged retail and shopper behaviour expert who has been an integral part of the transformation of Indian Retail. He along with his team has successfully introduced several modern retail formats in India starting with supermarkets in the mid 1990s and various other mass merchandise, lifestyle and specialty stores. He is a prolific writer, having written several articles and case studies for leading publications. He is also the author of one of India’s first hands-on book on Indian retail titled The Indian reTALEs. His expertise comes from having handled varied functional roles, especially in the marketing and customer service function at a CXO level. Rajesh has been involved with strategy formulation before the roll-out of several start-ups. Through his work in consumer behaviour, Rajesh has been successful in influencing consumer mindsets with regard to large-format grocery shopping in a market dominated by traditional formats. He shares his expertise through consulting assignments and training programmes across the country. He has authored a practical, actionable book about career success titled Out Of Syllabus, based on personal learnings from his successful career. He conducts career success enhancing programmes based on his book.

The author is Associate Professor and Faculty Dean at the Meghnad Desai Academy of Economics, Mumbai

The author is Associate Professor and Faculty Dean at the Meghnad Desai Academy of Economics, Mumbai

FundaMental

The Digital Economy

Strategies to create a successful online business

Rethinking Business

Your guide through the evolving role of business in society in the 21st century

Future of Work

A look at the future of the workplace

Movers and Shakers

Conversations with experts and influencers

Tame the CAT

A weekly column by Arvind Mantry, the Center Director, Chennai, T.I.M.E

MR Capsule

A fortnightly column on market research

Pure Strategy

Connect business issues to relevant strategy concepts

Simple Economics

A fortnightly column that aims to make Economics simple and fun. The column is courtesy Rotary News Magazine

Simple Economics

Senior journalist TCA Srinivasa Raghavan's column deconstructs current issues and debates. This column is courtesy Rotary News Magazine.

Going Digital

Vikas Chawla is a brand and digital consultant. He is co-founder of India’s leading digital marketing agency, Social Beat, and of India's largest influencer marketing network, Influencer.in and a multilingual content platform featuring 22 Languages. Chawla has past experience as a Product Head, Digital Head & National Brand Manager at TI Cycles. In his previous role, He worked as an Executive Assistant to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Corp. He is a management graduate from London School of Economics (LSE), and a business graduate from Loyola College. He enjoys cycling and everything digital. He is the foodie, always on the lookout for new restaurants for his team lunches.

Pictures & Words

Poetry and philosophy, humour and angst

Brand Basics

Malathy Sriram writes poems and short stories for children and adults, as well as book reviews and articles of general interest. She is a post-graduate in English Literature from Ethiraj College for Women, Chennai. Her work has been published in Indian Express, Deccan Herald, Mirror and Femina. She has edited website content and is the editor of The Small Supplement, an online magazine for children with articles on history, science, arts and culture, sports, technology, companies and brands, mythology and short stories. Reading, teaching English, listening to music (all genres) and singing complete her oeuvre.

PolitEco

A long-time 'deskie', Baskar has spent much of his journalism career on the editorial desk. A keen follower of economic and political matters, he likes to view economic issues from a political economy lens as he believes the economic structure of a society is deeply embedded in its political and social ethos. Apart from writing the PolitEco column for BLoC, Baskar writes book reviews and articles on politics, economics and sports for the BL web edition. Reading and watching films are his other interests, though the choice of books and films are rather eclectic. A keen follower of sports, especially his beloved Tottenham Hotspur FC, Baskar is an avid long-distance runner. He hopes to learn music some day!

LeaderSpeak

The CEO and co-founder of TalentEase, Fernandez is a thought leader in education and a consultant and coach to school heads, teachers and parents. He has 18 years of outsourcing leadership experience in the Asia Pacific, consulting with and servicing global and regional clients. He was previously partner/managing director with Accenture, Singapore. He was the COO with Hewitt Outsourcing APAC, and President India Life Hewitt. He has overseen teams in sales, operations, client and account management, technology, finance and HR, and has extensive experience working with multinational clients across a wide industry and geographic spectrum. He is a sought-after speaker at education and industry conferences and is a columnist with Business Line on Campus.

C-Suite Fables

A fortnightly column by Jayaram Easwaran, an alumnus of IIM-Bangalore and director at Casa Blanka India Consulting Pvt Ltd., that recounts fictionalised versions of what goes on in the C-suites.

Socialogue

A weekly column which tracks social media trends and happenings