22 Dec 2016 20:45 IST

Getting the most out of your YouTube Videos

Here’s how you can trap people in the ‘internet hole’

Videos have established themselves as the most popular source of online media. Since the introduction of YouTube in 2006, brands and social media influencers have been using videos to connect with their audiences. There are many low cost ways to create amazing videos and now, both YouTube and Facebook allow for live video streaming as well. But just creating amazing video content is not enough . To increase the number of eyeballs you grab, you need to know a lot of other things. Here are a few tips that will help to increase your YouTube views organically.

Nomenclature

Name your video title and file appropriately

One of the main things that you must avoid is naming files with random numbers or alphabets. If your video is about styling a white dress then your video should be named “How to style your little white dress.” By doing so, your video will appear in the related search results.

 

Your video’s title should also be relevant and catchy. It must inspire people to click and view. For example, the fashion vlogger Scherezade Shroff has named a video in which she styles a white dress as “How to Style One White Dress in Many Ways!” Such titles will definitely inspire people to click on the video and watch it.

Use appropriate description and tags

The tags and the description you use can also help in making your video show up in the search results. Therefore, in the space available, try to give as much information as possible, and incorporate the keywords wisely in the description box and tags.

For example, in this video by travel YouTuber Siddharth Joshi, the description and tags are clear and well-defined. So when someone searches for terms such as “things to do”, “Chennai travel”, etc., his video will show up in the results.

Add-ons

Share your video wisely and immediately

As soon as you upload a video, share it on YouTube. Use the power of social media to share your YouTube video with your followers, be it a blog or a video. Sharing on social media will definitely amplify your content’s reach.

By sharing your video on Facebook and Twitter, not only do you reach a wider audience, but you will also be able to guage the pulse of your audience, as people are more active and responsive on social media sites such as Instagram and Facebook. You can also promote your video by sharing it on your blog (Blogger, WordPress, Tumblr), via email, and on Google+ as well.

Edit your videos professionally

One of the main things you need to learn to be a successful YouTuber is to edit your videos professionally. Remove long pauses, external noises, and any other distractions.

You could also add music to your videos to make them more interesting. Refrain from using copyrighted music if you plan to monetise your YouTube channel. Stick to public domain music or stock tunes from the YouTube library. To make your videos more interesting, add credits and bloopers at the end of the video. This will make sure your viewers watch until the very end.

Link one video to another – Annotations

Annotations are the best way to increase views of your video. They help in linking one video to another. You can also link a video to your playlists or other channels. This way, you can have people watch your videos for hours together. You can also create a playlist of similar videos, so that when your audiences search for a particular video, the related playlist shows up on the search result.

Ask people to like, share, and subscribe

This is a no-brainer. By subscribing to your channel, your viewers will be notified about any new video you post and they can view it immediately. Furthermore, when they share your video, their friends on social media platforms will know about your work. This way, not only do you get new followers, but they are also likely to share your work with their friends. Your videos, in turn, will get more views.

Comment in trending videos

When you make hilarious, meaningful, or heartfelt comments on other YouTubers’ videos, there are high chances that people will visit your channel. Also, participate in challenges and tags organised by other YouTubers in your circle. This will definitely increase your fan base and views. Finally, take inspiration from famous and trending videos to know what works and what doesn’t.

What are the other tips that you follow to get more YouTube views? Share them with us in the comments section below. You may also find it interesting to read our article on the secret to creating viral content .



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