07 Feb 2020 19:24 IST

Tips to leverage TikTok for your business

It is a fun platform and creating content that is lively and light-hearted will work best for your brand

TikTok has emerged as one of the most popular social media platforms with about 500 million active users in its first year of launch. This trend is estimated to grow further due to interesting and expressive content which allows viewers to easily connect with. Video content is undeniably the most impactful and preferred form of content online. In this fast-paced world, video content provides quick and precise information that is both engaging and entertaining. The popularity and reach of TikTok is so massive that it is no more a mere lip-syncing entertaining app but an effective digital marketing tool for businesses.

It is high time brands leverage TikTok to grow their brand awareness and engagement. Here are some of the tips on how you can get started to utilise this potential media tool to reach out to a new set of users.

Understand the platform in and out

The success of a media campaign starts by understanding how the platform works and the type of content that will impact the audience. Looking at the demographics of TikTok, the target audience lies in the age group of 18 to 30 and the type of content delivered is specifically to cater to the young audience. Moreover, TikTok is not the place for serious and formal advertisement. The videos need to be fun, creative and appealing to keep your audience interested in your brand.

Create viral content

As mentioned earlier, TikTok is a fun platform and creating content that is lively and light-hearted will work best for your brand. Firstly, make note of the aim of your campaign and brainstorm to come up with authentic and original ideas to create fun content. Even if your brand strategy is to provide formal content, it is better to create whacky videos to spike the user’s interest.

Leverage advertising options

There are many advertising options available on TikTok, the first two below being more popular.

Infeed Native ads: Similar to Instagram stories, these ads are displayed on full screen and are played for about 9-15 seconds. These are skippable and parameters such as the number of views, clicks, click-through rate and impressions are used to measure the performance of the ads.

Brand Takeovers: This is a type of ad where one brand utilises the app for a day and creates videos, GIFs and images. You can add links to your website or landing page and the performance is measured using views, impressions and CTR.

Promoted Hashtags: Instead of creating unique hashtags and promoting from scratch, you can use promoted hashtags for launching viral content.

Branded lenses: Similar to Snapchat coming up with the 2D and 3D lenses for images, TikTok has also launched a similar feature to improve brand engagement.

Hashtag challenges

For creating user engagement with the brand, launching a hashtag challenge is the strategy that you should leverage. Create a fun hashtag and come up with competition and giveaways to motivate participation. In this way, reaching out to a wide range of target audience and creating viral content is made possible and easy.

Influencer marketing

Influencer marketing has always been one of the most influential strategies to drive brand awareness and TikTok is no exception to this trend. This is why you should reach out to TikTok influencers to educate and interest users about your brand. Make sure to choose the right influencer and ensure that you maintain a healthy relationship with them.

It’s time to capture the attention of millions of young users with your captivating content on TikTok. If you are yet to sign up on TikTok, hurry up and leverage this fast-growing media app to reach out to the next set of promising customers for your business.