Disha Singh and Pradeep Krishnakumar, the husband-wife duo, are the founders of the D2C lifestyle brand Zouk. With over 2 lakh customers, Zouk is PETA-approved and sells vegan products such as bags and recently-launched footwear
While both are IIM Ahmedabad (IIMA) alumni, Krishnakumar is a civil engineering graduate from IIT Madras and Singh received her engineering degree from Jabalpur Engineering College, Madhya Pradesh. In this exclusive interview, they share their MBA learnings and its usefulness to them in their start-up journey. Singh and Krishnakumar say that an MBA teaches you to grow your business in a cost-efficient manner and imparts problem-solving skills, both crucial to excel in entrepreneurship.