17 Aug 2016 19:04 IST

Why brands are dropping letters

Companies like Google and Microsoft got rid of the letters A, B and O from their sign

For the next one week, many well-known brands and landmarks have decided to drop three letters — A, B and O — from their signboards. The famous ‘I amsterdam’ sign is missing As, while the Microsoft board is missing Os.

This is an awareness campaign by NHS Blood and Transplant and London-based PR agency Engine Group to encourage more people to donate blood around the globe. Katie Dupere writes for Mashable on this. To read more click here .