15 Jul 2017 18:56 IST

Using social media for promotion

In the previous videos (which you can watch here) RU Srinivas, co-founder Idli Factory, speaks about how the company came to be, the shape of the idli and funding. In the final video of the series of four, he talks about how he barely invested in promotion thanks to Facebook and the media coverage he received. Watch him speak about how he leveraged social media to grow.