Start-ups, MNCs, and major organisations are looking for versatile managers with strong analytical and quantitative abilities, communication skills, and soft skills. According to a recent survey by Manpower Group, sales and marketing profiles are some of the most sought-after job roles. As new and existing roles evolve, a clear understanding of what companies look for to meet future business priorities can help you set goals. Here are four jobs in the management field that are growing in importance:
- Product manager: Digitisation has changed the face of workplace processes and operations. Product managers are the front-riders of this new wave. They are involved in the planning, developing, marketing, and continuously enhancing company products and offerings, and ensuring a premium user experience without compromising on the return on investment of the company. According to PayScale, the average salary of product managers in India is ₹1,741,318 per annum and it can go up to ₹20 lakh per year with the right experience and upskilling.
- Marketing manager: A marketing manager leads the overall brand reputation. Communicating the right message to target groups, they undertake tasks such as content creation, content curation, pay-per-click campaigns, event management, social media and performance analysis to deploy successful marketing campaigns. They are also accountable for market research, analysing marketing demand, setting pricing strategies, identifying a target audience, and choosing the right channel to reach the audience. As per PayScale, the salary of a marketing manager in India is around 7 lakhs. Entry-level applicants usually earn around ₹4-6 lakh per annum and a mid-level professional with some experience can make anywhere between ₹10-12 lakh per annum. Experienced professionals could expect their package to be somewhere around ₹15-22 lakh per annum.
- Brand manager: India is among the largest and most competitive markets in the world. Due to its huge population, it has become the most appealing market for brands to explore. A brand manager crafts and executes the overall brand strategy of an organisation based on the product, services and target market. Responsibilities ranging from styling to marketing, advertising to media communication all lie under the purview of a brand manager. An average brand manager’s salary in India is ₹9.7 lakh per annum, including shared profits, bonuses, and commissions. Pay in this field ranges from ₹3.84 lakh per annum to ₹30 lakh per annum, depending on location, skills, and experience.
- Financial manager: Financial managers oversee the financial health of an organisation. They help devise long-term financial goals, prepare financial reports, conduct regular assessments and risk analysis based on market trends. The average salary of a finance manager in India is ₹9.93 lakh per annum, which can go up to ₹20 lakh per annum with experience and skillset.
Owing to the increase in demand for skilled talent across industries and sectors, aspiring managers are looking for management programmes that not only provide robust pedagogy but are also affordable and enable them to learn at their own pace and convenience. Pursuing an MBA in emerging technologies offers an ability to learn new skills and further provide professionals with great career growth prospects.
(The writer is Co-Founder, Great Learning.)