06 October 2015 13:24:15 IST

E-commerce adoption will help SMEs’ growth: Snapdeal study

Study titled ‘Impact of Ecommerce on SMEs in India’

Online marketplace, Snapdeal on October 6 released a study that said small and medium enterprises which adopt e-commerce channels, can benefit and will be a cost effective medium to grow sales.

The study, done in partnership with KPMG, titled ‘Impact of Ecommerce on SMEs in India’, examines the macro-impact of e-Commerce sector on growth of SMEs in India and identifies remaining gaps in the eco system needed to be plugged to facilitate adoption of e-commerce by SMEs.

"With over 200,000 sellers operating on our platform, we felt the need to conduct a systematic unbiased study to identify opportunities and challenges to further accelerate the growth of the sector. We have taken a number of initiatives like seller training programs, seller financing program- Capital Assist and Snapdeal Seller Advisor Program, with an aim of creating life changing experiences for over one million sellers in the next three years," Kunal Bahl, Co-founder and CEO, Snapdeal said.

This study has given the company deeper insights into what more it can do to enable small businesses become more successful online, he said.

"The fast paced growth of the e-commerce industry in India represents an unprecedented opportunity for SMEs. We hope that the findings of this report will assist policymakers, industry bodies and e-commerce companies to strengthen the support ecosystem, which enables SMEs to ride the e-commerce growth wave successfully," Richard Rekhy, CEO, KPMG India said.

This report is the first in a series of initiatives that Snapdeal has undertaken for creating an ecosystem for MSMEs and leveraging ecommerce for their growth.