26 Nov 2018 19:07 IST

MICA wins Nestlé India 4P’s Challenger

The finalists at the competition were SIBM Pune, XLRI, IIM-C, SP Jain and MICA

Team Hustle Bustle, comprising second-year students Anushree Roy, Neha Agarwal and Sruthy Whence, of MICA Ahmedabad’s PGDM-C course, emerged as the National Winners of 4Ps Challenger by Nestlé India. The students won a cash prize of ₹2 lakh and secured a pre-placement interview. The competition involved proposing case study solution on ‘Nescafe Latte’, where they had to decide positioning, digital strategy and sampling activation ideas.

It was conducted across 14 select B-schools across India. The preliminary round was a campus round, where on the basis of submissions, five teams were shortlisted, and one was selected from each campus as campus winners. Across these campus winners, the company shortlisted five teams for the national and final round.

The finalists were SIBM Pune, XLRI, IIM-C, SP Jain and MICA. The final round involved presenting the case to the panel and was followed by a detailed question and answer round.

When asked about their experience in the face of stiff competition, the team from MICA said, “The challenge was a live challenge and the ask of the case was very clearly defined. Being a proper end-to-end branding and marketing problem, this was a great learning experience.”