Debapratim Purkayastha

Dean and Head, Case Research Centre, ICFAI Business School, Hyderabad

Entries show sound understanding of concepts

More credit given to entries with a bias towards action

Pokémon Go has the potential to catch ’em all!

Multiple game versions, enhanced AR and IT, and new ways to stop cheating can revive interest

Pokémon Go’s dilemma with cheaters

How would you revive user interest in Pokémon Go, that has potential to be a 20-year franchise?

Taking on Patanjali with Ayush 2.0

Will Hindustan Unilever’s relaunched ayurveda brand pose a challenge to Baba Ramdev’s FMCG products?

Taking on Patanjali with Ayush 2

Will Hindustan Unilever’s relaunched ayurveda brand pose a challenge to Baba Ramdev’s FMCG products?

Original and practical ideas, strong analysis

Greater credit given to entries with recommendations on action points to be taken

Right strategic direction will ensure synergies bear fruit

The combined entity should focus on differentiation, to consolidate its position in India

What can IndiGo do to regain customer confidence?

Tell us how the airline can prevent the recent fracas from damaging its image in the long term

Can Netflix crack the Indian market?

As part of Netflix top management, explain how you would enhance its subscriber base

Short-term fixes, long-term growth

Putting its house in order, keeping prices low and focussing on youth will be a win-win for Micromax

Well-presented, holistic views

Application of theory, originality and presentation were key criteria used for evaluation

Can Kurl-on strike the right balance?

The ad campaign must highlight the ‘bounce’ factor while keeping in mind ethical considerations