Debapratim Purkayastha

Dean and Head, Case Research Centre, ICFAI Business School, Hyderabad

Should global healthcare companies foot the bill for their innovations?

The Novo Nordisk competitiveness-compassion debate stresses the need for new business model

HMSI can think of an ‘unemployment fund’ for contract workers

Such a pioneering initiative could make a big difference in case a worker is retrenched suddenly

Prasanth Nair and the Compassionate Kozhikode project

A people’s project steered by the District Collector provided public services and transformed the region

Can Zomato continue its deep discounting strategy?

As part of the Zomato team, find a way to ensure diner loyalty that is acceptable to all stakeholders

McDonald’s franchise needs new direction in India’s north and east

What strategy should the QSR major adopt to boost its brand image and ensure long-term growth?

Impressive grasp of social issues

Winning entries were marked by analytical rigour, original ideas and sustainable solutions

7Weaves, a promising model for ethical, slow fashion

Strategic partnerships, innovative marketing and a compelling story can help the brand grow globally

Figure out how 7Weaves can scale up and go global

The challenge is to integrate the village-based textile unit with the sustainable fashion market

Hidesign’s positioning challenge in India

If the premium leather goods maker wants to expand market share, what should its strategy be?

Taking on Patanjali with Ayush 2.0

Will Hindustan Unilever’s relaunched ayurveda brand pose a challenge to Baba Ramdev’s FMCG products?

Pokémon Go’s dilemma with cheaters

How would you revive user interest in Pokémon Go, that has potential to be a 20-year franchise?

Rethinking the approach to privacy

Studies say customers are likely to remain loyal to firms that provide both transparency and control