Debapratim Purkayastha

Dean and Head, Case Research Centre, ICFAI Business School, Hyderabad

Can Zomato continue its deep discounting strategy?

As part of the Zomato team, find a way to ensure diner loyalty that is acceptable to all stakeholders

McDonald’s franchise needs new direction in India’s north and east

What strategy should the QSR major adopt to boost its brand image and ensure long-term growth?

Impressive grasp of social issues

Winning entries were marked by analytical rigour, original ideas and sustainable solutions

7Weaves, a promising model for ethical, slow fashion

Strategic partnerships, innovative marketing and a compelling story can help the brand grow globally

Figure out how 7Weaves can scale up and go global

The challenge is to integrate the village-based textile unit with the sustainable fashion market

Hidesign’s positioning challenge in India

If the premium leather goods maker wants to expand market share, what should its strategy be?

Taking on Patanjali with Ayush 2.0

Will Hindustan Unilever’s relaunched ayurveda brand pose a challenge to Baba Ramdev’s FMCG products?

Pokémon Go’s dilemma with cheaters

How would you revive user interest in Pokémon Go, that has potential to be a 20-year franchise?

Rethinking the approach to privacy

Studies say customers are likely to remain loyal to firms that provide both transparency and control

Entries show sound understanding of concepts

More credit given to entries with a bias towards action

Pokémon Go has the potential to catch ’em all!

Multiple game versions, enhanced AR and IT, and new ways to stop cheating can revive interest

Pokémon Go’s dilemma with cheaters

How would you revive user interest in Pokémon Go, that has potential to be a 20-year franchise?