Knowledge Wharton

Why people hoard things they don’t use

And, what marketers can do to mitigate this effect of perceived treasures that leads to nonconsumption.

A framework for leaders facing ethical dilemmas at work

Strengthen your ability to confront morally questionable acts or wrongdoings by bringing in allies.

Six ways to spot a lie

Improving your ability to detect workplace lies can help avoid large-scale ramifications in the long run

Coping with Zoom fatigue

Constant videoconferencing erases the boundaries between work and home life

Marketers are using DNA data to gauge consumer behaviour

It is reshaping the field of marketing as companies are creating genetically personalised ads for each consumer

Should entrepreneurs wait out the pandemic or keep going?

Covid-19 has brought a range of obstacles, and with it, a new set of opportunities for emerging entrepreneurs