Nandita Raman

With over 7 years of experience in content writing and marketing, Nandita has worked with brands across sectors including B2B and B2C to improve their discoverability online and increasing organic traffic and leads. She also works with brands  across India to craft their multilingual marketing plan.

How to reduce the bounce rate on your website

Creating easily readable content and focusing on mobile-friendly sites are at the heart of making a user stay

Using Google My Business as an effective marketing tool

Keep the information optimised, short and accurate, and it becomes a powerful tool in building a consumer base

A checklist to help you grow your YouTube channel

Establishing a niche to capture audience interest and regularly optimising your content is vital

Pillar pages: one-way ticket to high rankings

Pillar pages which provide a holistic view on a subject with relevant interlinks and call-to-actions

How to find keywords for websites and use them efficiently?

The right number of keywords with the appropriate difficulty level can be a game-changer for your website

How website FAQs add value to your brand

Crisp answers with SEO-rich keywords can help your site rank better and improve organic traffic

Breaking down backlinking and building website traffic

Knowing how to use backlinking effectively can help your site rank better on Google

Content creation tools that can up your digital marketing game

Applications that promote clean, error-free writing and help avoid plagiarism can take you a long way

Trends that will shape digital marketing in 2021 and beyond

Brands need to perform a SEO audit regularly to ensure that their engaging effectively on social media

Attract a loyal audience for your Instagram business account

Brands can share their story among a highly engaged audience through Reels and in feed or stories

Make professional-looking videos at home

A video with proper lighting, uncluttered background, and sound clarity makes a huge impact

Staying motivated while working from home

Compartmentalising our work and non-work lives and maintaining boundaries can help avoid a WFH burnout