Sravanthi Challapalli

Is your personal information under lock and key?

Customers, be more careful about how you log in and log off!

‘Due diligence needs clarifying’

The Consumer Protection Bill 2018 proposes to punish endorsers for misleading claims

Mourning the end of a lending library

It didn’t just make reading cheaper, it was also a sanctuary, a sortie I had come to cherish

For advertising, 2017 was a year of cautious spending

Ad spends dropped due to

It’s time to get the message across

How Indian brands are using messaging apps to market themselves

Wooing millennials in their natural habitat

A slew of web series integrated with brands is the new route to the mind of the urban young

How to be smart about shopping

A lot of buying behaviour is not rational at all

‘I got a free pair of jeans! Jealous?’

How fashion apparel brand Jealous 21 organised a tempting giveaway that saw 30,000 women register

Looking for Taiwan

There’s a little bit of everything here

The viral bird gets the worm

Many marketers are taking a digital-first approach as it reels in early adopters

Picking the millennial brain

Reverse mentoring is helping companies break through the generation gap at work

How to lose a customer

The writer has decided not to renew annual maintenance contracts with her home service provider