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Sravanthi Challapalli
Is your personal information under lock and key?
Customers, be more careful about how you log in and log off!
‘Due diligence needs clarifying’
The Consumer Protection Bill 2018 proposes to punish endorsers for misleading claims
Mourning the end of a lending library
It didn’t just make reading cheaper, it was also a sanctuary, a sortie I had come to cherish
For advertising, 2017 was a year of cautious spending
Ad spends dropped due to
It’s time to get the message across
How Indian brands are using messaging apps to market themselves
Wooing millennials in their natural habitat
A slew of web series integrated with brands is the new route to the mind of the urban young
How to be smart about shopping
A lot of buying behaviour is not rational at all
‘I got a free pair of jeans! Jealous?’
How fashion apparel brand Jealous 21 organised a tempting giveaway that saw 30,000 women register
Looking for Taiwan
There’s a little bit of everything here
The viral bird gets the worm
Many marketers are taking a digital-first approach as it reels in early adopters
Picking the millennial brain
Reverse mentoring is helping companies break through the generation gap at work
How to lose a customer
The writer has decided not to renew annual maintenance contracts with her home service provider
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Latest Slideshows
Inside the world’s largest cricket stadium in Ahmedabad
NASA’s Perseverance rover makes historic landing on Mars
PTI
The story of the 21-gun salute goes back a long way
PTI
Assam’s nets, traps and hooks for fishing
Latest Videos
Start-up Fundas: The final recap
A short summary of all that was explained in the last nine videos
Start up Fundas with Chandu Nair
Creating value proposition
Start up Fundas with Chandu Nair
The importance of networking
Start up Fundas with Chandu Nair
Crafting a pitch for the investors
Start up Fundas with Chandu Nair
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