Syeda Maseeha Qumer

Consultant, Case Research Centre, IBS Centre for Management Research, Hyderabad

Can Zomato continue its deep discounting strategy?

As part of the Zomato team, find a way to ensure diner loyalty that is acceptable to all stakeholders

McDonald’s franchise needs new direction in India’s north and east

What strategy should the QSR major adopt to boost its brand image and ensure long-term growth?

Can Vodafone-Idea emerge as India's top telecom provider?

Tackle the challenge to predict the effects on brand identity, market share and value for customers

Can Micromax max it again in the Indian market?

The company must diversify product lines and regain lost share in a highly competitive space

Can Kurl-on strike the right balance?

The ad campaign must highlight the ‘bounce’ factor while keeping in mind ethical considerations