About Us

The Hindu BusinessLine's web portal bloncampus.com is designed exclusively for B-schoolers and MBA aspirants.

With a rich corporate-academia-student interface, the portal features news stories and analysis from BusinessLine's extensive network of writers as well as exclusive articles by senior corporate executives and HR professionals, many of whom teach at top B-schools. The content is tailored to meet the information needs and reading style of the young, intelligent and urbane management student, and bridges a critical gap as a news and knowledge resource for students about to begin their careers. At this stage, most students look to mentors, professors and seniors in their chosen industries for guidance. This is exactly what BL on Campus is — a mentor and a friend.

It serves as a platform for interaction among students as well; they can speak with and listen to others with similar aspirations and questions. BL on Campus seeks to enable, educate and entertain.

What we offer

  • A focus on e-learning that complements the B-schoolers' course content with both short, jargon-buster articles and longer analytical and opinion pieces that explain important concepts in detail, in BLearn
  • Reports on placements, recruitments, campus events and B-school fests in B-School News
  • Contests based on real strategic problems faced by firms in Case Studies
  • Columns by senior corporate executives, HR and finance professionals, brand and retail experts and academicians
  • Feature stories on the world of work that new MBAs will be exposed to once they graduate. The Workplace also carries articles by young managers looking back on their MBA, as well as features on entrepreneurs and start-ups
  • Business and economy features in Slideshow
  • An industry-related quiz that makes current affairs fun
  • Videos on how to ace the placement season, on entrepreneurship, the workplace, the A-Z of the stock market and economic policy, and jargon in the business world