IBS-BLoC Case Studies
Setting Sail
boAt, an audio and wearables brand, set sail in 2014. Founded by Aman Gupta and Sameer Mehta, the brand quickly rowed its way to the top with sleek designs and affordable pricing, appealing to the millennial taste. Despite being a market leader, the major part of boAt’s business is online. To steer clear of plateauing growth, the company now aims to kickstart a voyage in offline and tier-2 and beyond markets. The challenge is to come up with an expansion strategy to keep boAt afloat.